The practice of researching a subject until the true thing can be said plainly, then building the system that keeps saying it.
Not writing that sounds certain. Writing you can trace. I go into a domain far enough to find its core content, the small set of claims, terms and definitions everything else inherits from, write it once, and give it somewhere to live so it survives the next person, the next brand and the next model.
Bespoke every time, because core content is domain-specific. A staffing agency's true sentence is not a bank's. Finding it is the research; keeping it true is the system.
The evidence, as records
Every claim on this page carries a source and a status, because that is the thing I build. Filter it the way you would query a knowledge base.
Showing all 32 records.
Three built things
A content compiler
Voice, compliance, terminology and audience declared once as versioned layers, compiled deterministically into one prompt per task. Voice is a diff. Compliance is a ratchet that only tightens. Nothing publishes itself.
Read the case →One findability problem
Google, AI assistants and site search treated as one question asked by one worried person. Program spec unifying technical SEO, E‑E‑A‑T, grounding assets, bilingual parity gates and ISO 9001 document control.
Read the case →An employer promise
A job post is someone deciding whether to move their life, so accuracy beats enthusiasm. EVP from kickoff to launch with C‑suite stakeholders; campaigns across EMEA, APAC and the Americas.
Read the case →Track record
Formal training in electroacoustics and computer music, then twelve years composing sound for dance, theatre and installation. Both practices are the same problem: configure an unwieldy technical thing until a person can move through it without thinking about it.
That work isn't a metaphor for the systems work. It's where the systems work is from. The long-form version of this site has the full account, including the shows.
Tell me which lane you're hiring for.
Content systems, AI content operations, knowledge management, information architecture, content design, marketing. I'll tell you honestly whether I'm the right person, and who is if I'm not.
Montreal hybrid or remote in Canada · they / them